We've had these in from Maya Road for a while and I think it is such a unique product. It is an acrylic stand that comes with chipboard pages and giant rings to hold it all together. They market these as recipe stands and that would be really cute in the kitchen. I had another take on it and decided it would be cute just sitting on the desk, showing off those pictures that make you happy! I just inked the chipboard with distress ink and embossed some paper with my Cuttlebug for texture--easy! Stop in the store and take a look.